October is Breast Cancer Awareness Month. Learn the signs and take the pledge

Why it matters

Same disease. Different endings.

Where a woman lives decides whether her cancer is found early, and whether she survives it. The gap comes down to awareness and access, and both can change.

Picture 1,000 women in each world

Diagnosed in her lifetime Diagnosed and dies of it
The richest countriesVery high Human Development Index
83diagnosed
14die of it
The poorest countriesLow Human Development Index
37diagnosed
21die of it

Fewer diagnoses, more deaths. In poorer countries, fewer women are diagnosed, yet more die, because cancer is often found late, when it is far harder to treat.

Lifetime figures per 1,000 women from WHO's ratios: 1 in 12 diagnosed and 1 in 71 dying in very high HDI countries; 1 in 27 diagnosed and 1 in 48 dying in low HDI countries.

Half

of 2,000+ women newly diagnosed in five sub-Saharan African countries had died within three years.

ABC-DO study, The Lancet Global Health, 2020
1 in 3

of the breast cancer deaths projected for sub-Saharan Africa over a decade could be prevented with earlier diagnosis and treatment.

IARC, 2020
1.1M

breast cancer deaths a year expected by 2050 if trends hold, rising fastest where resources are fewest.

IARC, Nature Medicine, 2025
A smiling woman resting her head on her hand

It can change

It has been done before.

Between the 1980s and 2020, high-income countries cut breast cancer death rates by 40%. The World Health Organization's Global Breast Cancer Initiative aims to bring that progress everywhere, saving 2.5 million lives by 2040.

60%of cancers found at an early stage
60 daysor less from first visit to diagnosis
80%of patients completing treatment

WHO Global Breast Cancer Initiative targets

Awareness is where early starts.

Sources

  1. World Health Organization, Breast cancer fact sheet, updated July 2026.
  2. IARC and collaborators, global breast cancer incidence and mortality, Nature Medicine, February 2025. Summary.
  3. McCormack V. et al., ABC-DO cohort study, The Lancet Global Health, 2020. Summary.
  4. World Health Organization, Global Breast Cancer Initiative.